CATI Research – Precise Market and Consumer Analysis
Gain precise data and a deeper understanding of your market and customers with comprehensive CATI services tailored to your target groups and the specific needs of your project.
Our team specializes in measuring customer satisfaction (CSAT, CES), product and service feedback, as well as brand advocacy (NPS). We conduct CATI research according to the highest industry standards, using professional research methods and advanced software tools.
We ensure that every step of the process is carried out with the utmost care, guaranteeing the reliability and accuracy of the results. We flexibly adjust the sample of respondents and develop specialized questionnaires according to the unique requirements of our clients.
Benefits
Outsourcing CATI research to a professional company can offer numerous advantages, significantly enhancing the efficiency and quality of your market research.
Time efficiency
As a leading outsourcing company in Poland, OEX VCC has an experienced team and advanced tools that enable rapid and efficient execution of research projects. This ensures that data collection and analysis are conducted swiftly, allowing for immediate results and prompt business action, helping you respond effectively to changing market conditions.
Transparency and quality control
Working with OEX VCC guarantees full transparency and oversight throughout the research process. As the client, you have continuous access to the results, enabling real-time analysis and quick strategic adjustments. We monitor key performance indicators (KPIs) to maintain the highest quality standards. Our consultants undergo regular training to stay updated on the latest methods and best practices in CATI research.
Data analysis
Using advanced technological solutions, our team of analysts conducts in-depth data analysis. These sophisticated techniques allow us to deliver precise and valuable insights, ensuring the most reliable conclusions for our clients.
Qualified team
VCC provides access to a highly skilled team of specialists with extensive knowledge and experience in market research. Their expertise allows for precise adaptation of research methodologies and tools, ensuring that projects are executed at the highest level.
Technology
In addition to our research team, we also implement automated solutions like voicebots and chatbots, which are particularly effective for simple surveys. AI-driven interviews allow for greater scalability, enabling the execution of numerous surveys in a short time while maintaining the expected research efficiency.
CATI research – VCC solutions
B2B and B2C research execution
We have the resources and expertise necessary to effectively conduct research in both B2B and B2C sectors. The versatility of our services allows us to tailor research methodologies to the specific needs of different target groups, ensuring a more comprehensive and precise understanding of the market. This enables our clients to better understand the needs and preferences of both businesses and consumers, leading to the development of more effective business and marketing strategies.
Execution of pre-designed research and custom research design
Our CATI research services include both the execution of studies based on pre-designed projects provided by the client and the complete design of research tailored to specific needs and target groups. We can enter the research process at any stage—whether it’s implementing a questionnaire prepared by the client or creating and managing the entire project from scratch.
CATI research automation
We have developed an AI-based tool—Primebot—that allows for the automation of simple CATI research. Equipped with advanced natural language processing algorithms, Primebot conducts smooth and naturally-sounding conversations with respondents. This significantly increases the efficiency and speed of data collection. By utilizing voicebot technology, we can automate the interview process, reducing the need for human operators at every stage of the research.
Frequently asked questions
What are the benefits of conducting CATI research using a voicebot?
Here are some of the key advantages of using Primebot for CATI research:
- Reduced operational costs: automating the interview process significantly reduces the costs associated with hiring and training research staff. Primebot eliminates the need for a large team of operators, resulting in financial savings.
- Increased efficiency and speed in data collection: Primebot can conduct multiple interviews simultaneously, greatly accelerating the data collection process. As a result, research can be completed in a shorter time, and results are available almost immediately after completion.
- 24/7 availability: the voicebot is not limited by working hours, allowing interviews to be conducted at any time, even outside standard business hours. This extends the reach of the research and makes it easier to contact respondents at times convenient for them.
- Standardization and consistency of data: Primebot eliminates human error and ensures full standardization of interviews. Every question is asked in the same way, ensuring consistency and high quality of the collected data.
- Quick adaptation to changes: if the questionnaire needs to be modified or adjusted, Primebot can be quickly and easily updated, allowing for flexible responses to current research needs.
Does OEX VCC offer outsourcing services in languages other than Polish?
Yes, our team offers multilingual contact center services. We employ specialists fluent in languages such as English, German, Spanish, French, Italian, Czech, and Dutch. If necessary, our HR team can recruit consultants proficient in other languages as per the client’s requirements. This allows us to provide high-quality support for CATI research in international markets.
